Archive for the ‘SXSW2014’ Category

#sxsw #SXSWgrowth #amp Entrepreneurship vs. Intrapreneurship w/ .@gunnr

March 11, 2014

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Live notes with my thoughts interspersed.

Organize so employees can innovate. Tasks will be outsourced.

Two types of Intrapreneur: sustaining and disruptive.

Sustaining Innovation

Business Units are meant to die, they have a life span. To keep alive, don’t focus on one product. Right now maximizing value if one product, but think portfolio.

Little sustaining innovations. All employees focused on next sustaining innovation.

Attracting intrapreneurs is less to do with HR and more to do with creating an environment in which intrapreneurs can thrive.

Uses autonomy, mastery, and purpose for vision (Daniel Pink). [Wonder how many people read Dan Ariely after Pink].

Jeff Mallett (Yahoo) inspired him. “Solve a simple problem, then think BIG.” [the Big Idea]

Disruptive Innovation

(Was distracted a second).

Looking at data and figure out ignored segments. Examples: Cirque de Soleil, video game consoles: Wii

Wii found targeting other than the typical market rewarding.
Making bets one step at a time. There will be failures.

Cannibalize your business before your competition does.
Think what you would do if you had no non-compete and were fired yesterday.

Hoot suite has a Labs.
– get your people committed to passion projects that you know 75% will fail. It’s okay.

Death of the Strategist — read in HBR

Folks built to be agile can take advantage of opportunities [why agile précis on r&d site of us armed service

Stop Making Sense:
After the talk, I approached Greg to ask him if the practiced Scrum throughout the organization, how far do they go, if so. He responded “At the point if operationalizing things you have to go command-and-control.”

I will return to this later.

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#sxsw #YBother Generation Mashup: Y Bother? live notes and thoughts

March 10, 2014

Pete Casnmore (Mashable), Joanna Cole (Cosmopolitan), Olivier Fleurot (MSLGroup)

Talk about being digital, transparency, jobs and information.

Fleurot: I am being asked to be more a coach than an order-giver, than a traditional “boss” and the fact more information is available about companies has forced a flattening of a hierarchy.

Coles: wanting your cancer surgeon to have had the hours, the experience that is the foundation of confidence.

Cashmore: experience can come from surprising places–video games, for instance, train eye-hand coordination

Questions: career for life versus changing careers?
Fractal: was chatting with a defense contractor employee about being a lifer in government contract jobs just before this.

Cashmore: finding what you love to do early can make you great at that…hours matter. Talent is a small part of that.

Coles: personal brand becomes important

Coles: thinks titles are whack (forgot her exact term)

Cashmore: titles matter externally…ninjas don’t get their emails answered as much as managers do. But there is title inflation.

Fleurot: I ask people I am hiring what were they actually doing.

Stop Making Sense:
This is a bit on education and commerce in a sense because it is about practice, about 10k hours.
Personal brands: how does this affect being a particle in the Big Data stream and wanting to control your own PR

Snapchat

#sxsw #SXSnowden Live Notes and Part 2 of Stop Making Sense of SXSW from second row center

March 10, 2014

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I am sitting by two attendees from the University of Denmark to watch Edward Snowden over a Google hangout at SXSW. In a previous talk here, Google’s Eric Schmidt’s mentioned they don’t want to easily give away data — and this becomes comforting if you worry for Edward.

Note that I have woven in my own opinion with notes, below. Look elsewhere for session transcript.

The sense I am getting is my theme is becoming about surveillance, knowledge and commerce, possibly, as stuffy as that sounds. My freedom, our freedom, to know seems threatened, as Assange pointed out, as I do indeed feel a twinge of doubt in writing a blog post on Edward Snowden. This twinge is born out of knowing history, specifically, McCarthyism, the Reformation, the Inquisition (on Cosmos last night, in fact), and the intense degrees humans will go to to protect their processes, to protect that which forms our idea of what it means to exist at all, to our power over ourselves, the world and others.

A quick note for myself on threads that connect in for this fractal: Neil Degrassi Tyson, Julian Assange, MOOCs, Big Data

The talk:

Snowden: The question for the NSA is not collecting data, it is making sense of it.

So the first part of this conversation is about tools to make our data secure. Put these tools in the hands of the public. [This reminds me of an earlier talk in which a researcher pondered our selling our own data and Maria Bezaitis of Intel talking about her fascination with micro data.]

Panel: Advertising is at the heart of making things insecure, as services are paid for by ads. Surveillance of our communications take place so ads can be targeted to us. [What we need is to transcend piling up money and ego as the primary metric. Making storing knowledge, accumulating and parsing knowledge the new currency.]

Snowden mentions that we spend too much time attacking, on offense, on Surveillance than protecting our Intellectual Property, on protecting our data. Cyber Security is the greatest threat? Our government has prioritized information collection, not security, to the degree that they have actually intentionally weakened our own systems.

[Ed Snowden is the logical conclusion. He is the karma of this behavior in the sense of being an inevitable result of causes and conditions we have all created ourselves. In this there is a great deal if hope.]

[Ego of course is another thread, the sort of old-school macho IT thinking versus a sensitive awareness of *what is actually happening*.] Snowden also points out ad hoc case of over looking the obvious because we are so fascinated with snooping into other people’s business. [In a sense, surveillance crosses boundaries in a way that rapists cross boundaries, only worse because the victim of surveillance wasn’t conscious at the time.]

Chris Soghoian mentions that without Edward Snowden’s disclosures, we would have stayed asleep on security. Because of Ed we are seeing security improvements. And not just from the government. Our security was not being prioritized until then.

Question from #asksnowden: why is it less bad for government to have access to our data instead of big corporations?

A: Companies can surveil you to sell you stuff whereas governments can kill or jail you.

My comment: but a lot of government killing is in the hands of private contractors (Haliburton-like)

Advertising companies are not going to give us tools that are privacy preserving by default.

[And governments will exploit this, but may be full of people who are not user-centered in thinking.]

Snowden: Encryption is our defense against the dark arts [our defense against the “magic” of advertisers–or as Dr. Neil Degrassi Tyson would say, not ‘believe’ — ‘Question!'”]

Stop Making Sense:
Thinking about this talk now, waiting for the Pete Cashmore talk. This may not be logical, but see-see.

Snowden talking of Tor made me think of usability.
User-centered design may be at the core of breaking down the wall between product and marketing.
Marketing is a form of education in the sense we want people to find out about our products, of course, but it is also the soft spot where our users, our customers, have the possibility of giving us feedback, particularly in the Social Age.
In order to get the word to possible customers, advertisers want to scan customers data, and target them accordingly.
Governments share this wish to see data for the stated purpose to make us secure from terrorism.
What pollutes all of this is the motivation of unenlightened selfishness — to aggrandize the ego, to pile up stuff, make money.
So we should make the ultimate value point not money and power but knowledge.

Not yet thought through, but sketching initial thoughts can some times take us down another zoom in on the fractal.

#sxsw2014 Bridge the Gap… Code & Creativity .@Ijabber and .@malbonnington #artcopycode

March 10, 2014

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These are live notes (continuously updated until 10:30) and thoughts that I may or may not edit later. I also missed the first twenty minutes as I had some of my own real-time marketing to do for a not-for-profit. Well, as real-time as we usually get, which is normally late. Digression.

Decided to risk a seat at Edward Snowden session to attend this session as I am a Malbon brothers groupie, of sorts (no one should panic–just intellectually interested and love Made By Many’s slideshares.)

The session so far feels more about real-time marketing based on geo-location, so more a little bridge than anything else. Using CES data on search, interest patterns at that conference were mapped over time.

Ok, now away from location. Next they looked at Super Bowl data and mapped queries against game plays and looked at what content people were consuming. Of course obligatory Oreo example, and Arby’s. Great AdAge quote: “Go home Real-Time Marketing. You’re Drunk.”

Slides:

What people want in real-time: Emotional reward. Immediacy & relevance. Snackability.

Innovation doesn’t need invention.
* Ben Malbon here talks about possibly even breaking things. Interesting and smart use of things. Like why not break a TV spot? (I could argue pistachios did?)

Search: Converse example of iterating between content and search. Snickers and misspelling.
YouTube: TruView and Burger King to contextualize content based on search.
* This one catches me because I feel it is similar to objects flying at you in a 3D movie. Funny once or twice, but finally not a natural part of the story and irritating again. I don’t want your ads right now. This is not what I am up to. I am watching a video about Korean babies playing guitar and advertisement is interrupting that. I am looking to have advertising work completely differently, not try to be part of my experience in a way that stops and interrupts in any way. Repeat: in any way. Advertising tries to shove itself down my throat.

70/20/10 and Motorola – hat game. Watch later.

Users and Magic slide. I am with Uther Pendragon from Merlin when it comes to magic. Magic may infer wonder and awe, but I far prefer Neil Degrassi Tyson’s “Question! Not ‘Believe'”