Archive for the ‘Business’ Category

Starting a New Business

October 17, 2019

I’ve spent the past year and a half experimenting with products, but finally returning to my roots with the establishment of A Faster Horse as a consultancy.

Our first client is experiencing the usual digital disruption. They caught themselves from stagnating before the Uber of their industry came along and ended them. They hired us, experience design experts, to help them figure out the best way to talk about the offerings they have that they are calculating will bring them to the future, a combination of the industrial internet of things and insurance. With us they discovered that the disruption they were experiencing was just the beginning. They uncovered the fact that climate is very important to their business in a way that will be critical to their survival as a company (never mind as a species.)

Another client is more directly involved in climate issues. They are focused on bringing local plants to gardens and landscapes. We are working with them now to hone their brand and take their message to a broader audience.

For both clients we conduct workshops, bringing stakeholders together with conversation and interaction and getting not just “alignment,” but a shared understanding. We help with enablement guides so that our workshop and research work stay alive and evolving, honed in use in the field.

It’s an exciting moment for us. We hope you’ll join us. We’d love to help you with your business.