Today I attended a very interesting talk by Ben Malbon of Google Creative Labs. Ben is actually better known (for me, anyway) as being the brother of Made By Many’s Tim Malbon — and for being formerly of BBH Labs.
When he worked at BBH Labs, he wrote a blog post that talked about pitching, well, Google. Evidently he had a slide in the BBH deck that said:
WE DON’T WANT TO BE YOUR AD AGENCY
Work Different 