Archive for November, 2010

Scrum and Group Dynamics

November 25, 2010

Written by Jorgen Fors on the site, this article talks about some of the issues you might come up against when implementing Agile.

He basically suggests that the team passes through three phases, according to FIRO, a study done in the 50s. The phases are: Inclusion, Control and Affection where “Affection” is the highest phase.  To get to that phase, the leadership must go through three phases also.  These are Sure and Controlling at first, migrating to Analytic and independent and ending on Unselfish and Caring.

Not sure I 100% agree because I think it could be that there are team members that may suffer from, for instance, painful shyness and other personal insecurities that make them seem ill-suited for a small group dynamic that you have in Scrum. Have to think about it a bit more, but my instinct is that it could be that a shy person might change and grow confident with Scrum, depending on the team. But, also depending on the team, the shy person could become more withdrawn.  Something I’m continuing to consider and think over as I form Scrum teams.

Urban Dictionary Defines “Twingle”

November 24, 2010

Not happy about it. 😉

Motivation – Purpose

November 22, 2010

RSAnimate: Drive: The Surprising Truth About What Motivates Us

Some basics from the video:

Autonomy: People want to have control over their work.
Mastery: People want to get better at what they do.
Purpose: People want to be part of something that is bigger than they are.

I found a great critique of the book this video is based on here:

This is written by a frequent Amazon contributor named Wally Bock (his website: ) – he works as a coach. His most salient criticism of Pink?

“Throughout the book, Pink equates “monetary” incentives with “extrinsic motivation.” That ignores praise, promotion, preferment (in scheduling, eg), the admiration of peers, time off, and a host of other positive incentives. It also skews the discussion toward academic studies and away from the real workplace.

Pink also presents the issue as if it were intrinsic motivators (good) versus extrinsic motivators (not good). In the TED talk he even says “This is the titanic battle between these two approaches.”

That’s not how things work in the real world. Intrinsic and extrinsic motivators and their effects interact. You don’t have a simple choice of which lever to pull. You have to understand and influence a complex system.”

Possible Principles

November 22, 2010

1. Our highest priority is to satisfy the client through early and continuous delivery of valuable advertising.
2. Welcome changing needs, even late in development. Agile processes harness change for the client’s competitive advantage.
3. Deliver advertising frequently, from a couple of weeks to a couple of months, with a reference to the shorter timescale.

** For the above: does this work in the Ad World of Campaigns?  or does it work better than “Campaigns?”

4. Business people, creatives and developers must work together daily throughout the project.
5. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
6. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation (but not an hours-long unfocused meeting with a large number of team-members).
7. A deliverable (commercial, print ad, or digital object) is the primary measure of progress.
8. Agile processes promote sustainable development. The clients, business people, artists, developers and customers should be able to maintain a constant pace indefinitely.
9. Continuous attention to technical excellence and good design enhances agility.
10. Simplicity–the art of maximizing the amount of work not done–is essential.
11. The best advertising, architectures, requirements, and designs emerge from self-organizing teams.
12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly. 

(These are based on Agile principles – I copied and pasted from NetObjectives and then edited for Advertising.  Just seeing if it works).