I thought to collect some links here for use as source material in writing a short deck for Executives (in Advertising or Marketing) describing Agile. (UPDATE: Note – the deck is not yet written – this is my raw research).
My criteria for quoting from these (or being inspired by these) is that the material has to be value-focused. Why Agile? What’s the benefit? How is it better than what I’m doing now? And must apply outside of software development. Maybe apply directly to marketing.
I think I also need to give very high-level descriptions of Crystal Clear, Kanban and Scrum, possibly XP and possibly Lean. But I want my deck to be very, very short and succinct.
I may update this post over time.
Here is my first list at 8 AM on 3/29:
Agile Scout’s “Agile is NOT a Methodology”
Agile Methodology.com’s “Agile Methodology”
Dr. Alistair Cockburn “Balancing Lightness with Sufficiency”
Dmitri Maex for Ogivly’s DoubleThink “Agile Markerting Part II: Learnings from Product Development”
Decks by Jeff Patton – read the first deck
Dr. Jeff Sutherland on Agile Principles and Values (his site has great stuff too, but this is at Microsoft)
Jason Yip’s article “It’s Not Just Standing Up: Patterns of Daily Stand-up Meetings”
John Paul Titlow for ReadWriteWeb.com “What is Agile Commerce”
Excellent article by Ken Schwaber on driving value for business titled “Major Releases are a Failure”
Lyssa Adkins’ “What is Agile?”
Michael Sahota’s “Agile Fits Better in Some Company Cultures Than Others”
Scrum Alliance’s “The Scrum Framework in 30 Seconds”
Scott Ambler’s “Bureaucracy Isn’t Discipline”
Scott Brinker (Chief Martec) “Ideas for an Agile Marketing Manifesto”
Scrum.org’s Scrum Guide page
Tobias Mayer’s “Simple Scrum” , “Scrum: A New Way of Thinking” and “The Essence of Scrum”
VersionOne’s “What is Agile” (although pretty development-centric)
Suggestions more than welcome.
Updated 3/29 – 3:45 PM – with articles by Schwaber, Sutherland, Cockburn, and Patton. Alphabetized. Hm. The list is getting too long – probably not a good page for executives, but good for us detailed people to find source material.
Work Different 