Motivation – Purpose

RSAnimate: Drive: The Surprising Truth About What Motivates Us

Some basics from the video:

Autonomy: People want to have control over their work.
Mastery: People want to get better at what they do.
Purpose: People want to be part of something that is bigger than they are.

I found a great critique of the book this video is based on here:

This is written by a frequent Amazon contributor named Wally Bock (his website: ) – he works as a coach. His most salient criticism of Pink?

“Throughout the book, Pink equates “monetary” incentives with “extrinsic motivation.” That ignores praise, promotion, preferment (in scheduling, eg), the admiration of peers, time off, and a host of other positive incentives. It also skews the discussion toward academic studies and away from the real workplace.

Pink also presents the issue as if it were intrinsic motivators (good) versus extrinsic motivators (not good). In the TED talk he even says “This is the titanic battle between these two approaches.”

That’s not how things work in the real world. Intrinsic and extrinsic motivators and their effects interact. You don’t have a simple choice of which lever to pull. You have to understand and influence a complex system.”

One Response to “Motivation – Purpose”

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