Possible Principles

1. Our highest priority is to satisfy the client through early and continuous delivery of valuable advertising.
2. Welcome changing needs, even late in development. Agile processes harness change for the client’s competitive advantage.
3. Deliver advertising frequently, from a couple of weeks to a couple of months, with a reference to the shorter timescale.

** For the above: does this work in the Ad World of Campaigns?  or does it work better than “Campaigns?”

4. Business people, creatives and developers must work together daily throughout the project.
5. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
6. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation (but not an hours-long unfocused meeting with a large number of team-members).
7. A deliverable (commercial, print ad, or digital object) is the primary measure of progress.
8. Agile processes promote sustainable development. The clients, business people, artists, developers and customers should be able to maintain a constant pace indefinitely.
9. Continuous attention to technical excellence and good design enhances agility.
10. Simplicity–the art of maximizing the amount of work not done–is essential.
11. The best advertising, architectures, requirements, and designs emerge from self-organizing teams.
12. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly. 

(These are based on Agile principles – I copied and pasted from NetObjectives and then edited for Advertising.  Just seeing if it works).

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