UX Rugby
Says he is an Agile UX Coach. Makes me think of @Tobiasmayer vpcurrent Twitter thread that is “against” coaching
“Feeding the Beast”. Devs delivering features faster than can design
“Half-baked UX” – product owners pressured into get anything that functions out door.
“Sprint Tunnel Vision”. – and delivering an incoherent product
Why? A lot of UX designers playing Waterfall game on an Agile playing field. designing a Sprint ahead – is waterfall.
Lacking tools to understand how Agile game is played.
@totheralistair mentioned Collaborative Game book….
Mentioned Nonaka and Takeuchi’s New, New Product Dev paper
Compares Waterfall to Relay Race. Game is not designed for support
Rugby is intensive, continuous, with collaboration at the core
– reach goal line again and again to win game
Moved to concrete examples
Showed a meeting, like those we typically attend with a one-way, broad cast, meeting presenter. (but that is us now! Unfair, I know).
Then showed a workshop.
In a workshop you can rapidly iterate a shared understanding
Ideation Clearinghouse (like Design Studio).
Talked about a case of a CMO who just sat in on a waterfall design review in which he shut down product after saying designers did not understand his requirements
Do warm-ups. Card storming.
Sketching in a time box – with no rules – not even that they must draw. Can write.
Critique. Pay attention closely to what you are seeing if facilitating. Look for exceptions. Can uncover vision differences quickly.
Learn, apply and recombine workshop patterns.
For stuff that takes sitting down, do pairing. Showed cool yin-yang pairing desk.
Showed snapshare method. Paper prototype/wireframe to build / HTML CSS
Mindset – copied HSBC ads on mindset showing rugby vs relay race
Learning to play passing game in a collaborative manner.
Q: how do we estimate in planning meeting
A: no magical answer – make sure element of sketching in place before estimating. Have a few sketches
Have business sponsor do the elevator pitch of what the problem is we are trying to solve
Five minutes best time box
Only strong survive. Only stuff that achieves goals – devs excited, bus people figure out how to talk to engineers
Prepping room. Put up Butcher paper sheets and each team gets packet with persona.
Work Different 
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